CLOSE

ABOUT ME

Our external advisory board, this year consisting of 24 experts from 20 leading global research organizations.

READ MORE
February 11, 2019

Local SEO – 5 Ways You’re Hurting Your Business by Not Doing it (Explained)

One of the most important things to focus on in business is local SEO. Afterall, businesses need to first conquer their local markets before they can be confident of taking on the competition from other markets.

In the same vein, it would be poor for a business to start trying to gain international grounds and in the process, lose their local market to the competition.

The good news is, local SEO is much more important than that. If you have not already started incorporating this into your business, here are five things you have been missing out on.

1. Exposure

Google is the largest search engine by far, so it is worthy of note that more than 46% of all searches that occur on Google are directed towards seeking local information. To make things more specific, HubSpot conducted a research which indicated that 97% of people searched online to get a local business.

This shows you how many customers and clients could have stumbled across your business and walked through that front door with local SEO in place.

2. Better Conversion

Speaking of walking through the front door, 88% of consumers who perform local business searches on their mobile devices will call the business within 24 hours.

Better still, Search Engine Land found out in one survey that no less than 50% of people who run a mobile search for any local business will turn up at the store within 24 hours.

This brings a barrage of potential customers your way. All you just have to do is convince them of your service/ product and then, convert them too.

3. Improved Visibility

Some people might have heard about your business by word of mouth. Another set of people are very likely to have seen your products somewhere.

What you don’t know is that they want to know where you are too.

That is why up to 86% of people use Google Maps to look up the location of a business. Best believe that they will take their money elsewhere if they don’t find you there.

You cannot always reach out to all your customers and potential customer base to create the needed awareness around your brand. However, they still have to find out somehow, and this is yet another region that local SEO comes to play.

4. Brand Awareness

You cannot always reach out to all your customers and potential customer base to create the needed awareness around your brand. However, they still have to find out somehow, and this is yet another region that local SEO comes to play.

In fact, no less than 97% of people found out more about a business online than anywhere else, and that was the year 2017. Fast-forward to the present date when more people are opening up to better use of the internet, and you’ll know that the numbers have improved.

5. Beating competition

Putting your business online with good local SEO means a lot of better things coming to the brand. However, it also means being a couple of steps ahead of the competition.

To put that in context, it has been found out that about 56% of local stores are yet to list their businesses on Google. If they haven’t gone on Google, chances are small that they have gone anywhere else at all.

This puts you in a better place to stand out from the other local businesses in your niche and achieve accelerated growth over them.

So what next?

Now that you know how much local SEO can do for you, it is time to get started. Not just get started, but do it right too.

Getting a certified SEO specialist near you to get the job done will be your best bet – allowing you grow your local presence while having the time to focus on every other part of your business.