Pay Per Click Solutions in Birmingham
Similar to SEO, pay-per-click (PPC) is to drive more traffic to your website. PPC is also known as SEM, Paid Search or Sponsored Search. The difference between SEO and PPC is that you are directly paying for every single visitor who arrives at your site. SEO is a slower, more in-depth process, while PPC can deliver quick, sometimes immediate results for a fixed cost.
At Mibe, our PPC experts will monitor and adjust your campaigns to guarantee the best results, gain better quality leads and improve efficiency by ensuring that you’re always maximising your budget spend.
Paid advertising that promotes a message visually through text, logo, photographs, videos or other graphics.
Dynamic search ads use Google’s organic web crawling technology to target relevant search queries based on the content of a website. They help fill in the gaps in keyword campaigns for better ROI.
With remarketing ads you can target people with ads who have already visited your site. Remarketing or retargeting can increase your conversion rates and ROI.
Video campaigns let you show video ads on their own or within other video content on YouTube and across the Google Display Network.
Do I Need A PPC Campaign?
Pay-Per-Click (PPC) is an immediate and effective way to drive targeted traffic to your website and is a great digital channel to get in front of people who may find you.
Pay Per Click campaigns will complement your overall digital marketing strategy. They work alongside SEO campaigns, Social Media tactics and Content marketing strategies to achieve the best results. Businesses prefer PPC campaigns as they provide a chance to maximise ROI quickly and are easily manageable when it comes to spend/budget.
How we do it!
Keyword and industry research
Before we start any PPC project we love to understand your business particular the target market/audience. We understand that a bespoke PPC strategy will drive traffic to your website, turn leads into sales and increase revenue.
Put it to practice!
We can perform a full audit of any existing PPC campaigns you have running or start from scratch. We use specialist strategies and techniques to make sure your campaigns drive targeted traffic to your website, generate leads, convert leads into paying customers and finally achieve a speedy return on investment!
We’ll work with your business to understand the potential from a PPC campaign. We provide ourselves on ensuring you receive a speed return on investment by maximising your budget and helping to increase clicks, enquiries, sales and revenue.
Monitor, report and optimise
Your PPC campaign is launched and is doing great! However, at Mibe we operate as a lean marketing agency which means we try and squeeze the best out of everything we do! At this stage, we monitor your campaigns to try and identify ways we can further optimise to make you more money!