Our external advisory board, this year consisting of 24 experts from 20 leading global research organizations.

February 22, 2019

Should I Hire a Digital Marketing Agency?

Seldom do you come across a small or medium-scale business that has not at some point considered hiring a digital marketing agency.

While your first thought may be to go it alone, here are 7 reasons why you should hire a digital marketing agency.


What is Digital Marketing?

While some of us cannot wait to dive right into the importance of hiring a digital marketing agency, it is always best to take it from the top.

It is therefore imperative that we first understand what digital marketing entails.

Digital marketing is the marketing of products and services with the aid of digital media.

The bulk of this definition refers to the internet, but the term digital marketing also covers other means such as mobile phones, display advertising, and any other digital technology.

There are many digital marketing methods in the world today, and they include: search engine optimization (SEO), email marketing, social media marketing, display advertising, content marketing, content automation, campaign marketing and a few others.

Nearly everything and everyone has gone digital; we have mobile phones now, online presence is also a term now.

As digital platforms continue to increase, so also the importance of digital marketing for businesses.


What is a Digital Marketing Agency?

Simply put, a digital marketing agency is a firm that carries out the activities involved in digital marketing.  Their focus is on result-oriented marketing in a world of digitization.

They generate the needed leads; they develop your brand. Their goals revolve around the return on investment (ROI) and measurable marketing.

The definition of digital marketing implies a task that can be carried out by anyone, and that is true.

True, you want to grow your business, penetrate a new market and gain more exposure. But how much can you accomplish (and how effective can you be) considering everything else about the business that requires your attention?

Everyone wants the best for their business, and you do not want to find out later that you are the reason why your business never grew.



 Here are 7 reasons why you should hire a digital marketing agency.

  • More for less
  • Harness the required skills
  • You set the budget; they manage it!
  • Fresh ideas, targeted expertise
  • Results are measurable
  • Service is scalable
  • The right tools for the job

#1 More for less

Money is probably the most critical factor to consider when making a decision such as hiring a digital marketing agency. Considering the price of hiring an agency, it is easy to think to do it yourself is cheaper, you could have your in-house team take care of it; however, this is, in fact, the wrong move.

In the long run, hiring a digital marketing company is a more cost-effective option. Here is why:

Firstly, most of the tools you require are premium quality tools with a huge one-time payment.

An agency already has these tools. Secondly, when you consider a team of full-time employees with salaries and other benefits (you must be getting the point now). Also, agencies are independent contractors; therefore no need for payroll taxes.  So you see?


#2 Harness the required skills

Hiring an in-house team (as you cannot handle effective digital marketing alone) is usually just the first step. You also need to train team members. The digital marketing method your business requires also changes from time to time;  therefore, the necessary skills change too.

With an agency, they already have people who are experienced in different areas, campaigns or methods. Thus, the skills you need, whenever you need them are at your disposal.


#3 You set the budget; they manage it!

This is straightforward. Monitoring the money your company spends across various digital platforms can be stressful and time-consuming. Most people end up losing track and spending more than they budgeted.

With an agency, you do not need to. They already have the required experience for every business stage and know how to manage resources efficiently. So, you manage them (by making the budget and expectation known to them), they manage your budget.


#4 Fresh Ideas, targeted expertise

A digital marketing agency is in the marketing business. They know the current trends, the dos and don’ts. They are in business with different industries and encounter other professionals daily. 

Digital agencies employees are also tasked with meeting a certain standard of development professionally.

This enormous wealth of ideas and expertise are yours for the taking.


#5 Results are measurable

Everyone fancies good returns on investment (ROI), but these are not easy to measure. With agencies, they already possess the key performance indicators (KPIs) to observe.

This enables them to understand how well your business is performing based on the campaigns and in line with your expectations.


#6 Service is scalable

Another important advantage of hiring a digital marketing agency is that their input grows with your business (scalable service). They have the experience required for each stage of growth.

As your business grows, the digital marketing approach is likely to change. Your agency has got your back.


#7 The right tools for the job

As mentioned earlier, most of the tools required are expensive.  You also need to know what tools work best for each stage and each campaign. Digital agencies already have this knowledge. You hire them; it becomes their problem.


In conclusion, treat the issue of digital marketing as you would your cashier in the bank. There are reasons why you should hire a digital marketing agency. You want consistency in how the campaigns are handled, you want great ROIs, but at long last, you need a flourishing business and to know you made the right decision.